Plus, by using unique titles and meta descriptions for each page, you reinforce to search engines that your content is unique and valuable. If you want to improve click-through rates, this one thing might make all the difference. Disney of all companies should be able to incorporate story, so this goes contrary to their brand.
Google will sometimes display more characters than that, but it depends. Use Descriptive Language The meta description should tell the reader what the page in question is about. The language in your meta description should introduce the user to what the page is about.
Like Plenty of people in the world are good writers, but when people accustomed to writing fiction or poetry or blog posts try their hand at SEO writing, there can be a little bit of a learning curve. Specifically, click-through rate CTR is part of the algorithmic ranking process.
Keep your writing as concise as possible, and incorporate key selling points whenever you can. Like it sounds, the title tag is a piece of code that identifies the title of the web page.
Why is this bad? Pete Meyers of Moz wrote an article back in that is still very relevant. One tactic we often suggest to improve CTR is to combine keywords with emotional triggers or calls to action to create eye catching meta descriptions. Write for people Too often, businesses are so focused on optimization and trying to climb in the rankings that they forget their website needs to speak to real people, not just robots.
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Of these three, the meta description takes up the most space — a full two lines. Should you fail to put in a meta description for the pages you want to rank for, Google will display a snippet of text from the first paragraph of your page. Good titles and descriptions improve the user experience and entice users to click through to your website from search engine results.
Day after day after day. Proper grammar is still important: His point in the article was that Google uses two user metrics in search ranking.
The meta description is one of your last hopes on search engine results pages SERPs to attract a searcher to come to your site. Optimize for search engines second. Duplicates often occur when you forget to set your titles and descriptions, and the page simply uses a generic default.
In December ofthey increased the limit from about characters up to about characters. If you write a meta description that is too long, Google will truncate it. The exact limit is pixels, but because some characters are wider than others like an "M" vs.
of text which we’ve used to incorporate a strong marketing message to encourage people to click through to our website. How to Write a Meta Description.
Factors to consider Guidance; we would recommend a good description is well worth the effort to increase click through rates. Reply. Sandybrown.
Mar 08, · A good meta description tells the reader that your page is what they're looking for and entices them to read more. Learn how to write a meta description thatAuthor: Mindy Young. Although conventional logic would hold that it's universally wiser to write a good meta description rather than let the engines scrape a given web page, this isn't always the case.
Use this general rule of thumb to identify whether you. You also want people to click through to your website. Learn why good title tags and meta descriptions are incredibly important to SEO and enticing searchers onto your website. The meta description is a short summary of the page's content that appears under the title in search results.
How to Write Good Title Tags & Meta Descriptions. How to Write Good Meta Tag Descriptions. Views October 15, a meta description is essential for a blind person to know what’s on a particular page. Their readers read the meta descriptions.
If you want to improve click-through rates, this one thing might make all the difference. Content Marketing How to Write SEO Friendly. How To Write Meta Descriptions for Maximum Clicks. Google’s machines most often choose the description you write and use in your page’s HTML meta tag — if it contains the best possible information to display So you could define a good meta description as “a persuasive group of words about the page” instead of Google’s.Download