Hemp, differentiated products — New leadership — Reclarify the mission and vision of the company: Gournay planed a real revolution in The Body Shop organisation. They already have a strong identity but they have to diffuse it thanks to new media opportunities.
I think it is not an irrelevant statistic for the public to evaluate Body Shop contributions. I would say that, as a commercial company, Body Shop is being one of the most ethically responsible companies. Even if his lack of experience in the beauty industry was claimed, he was able to refocus the Body shop essay to be a strong retailer.
They should realise a friendly website where customers will be able to see their range of products and services and where they would be able to buy online products. It permits us to establish how important the market is to current and potential competition.
Gourmay is a strong leader, he had the capacity to believe in The Body Shop future and to be fast to react. The applicability and effectiveness of his strategy have been recognized by analysts, by the business community but also by all the company.
The Body Shop offers natural cosmetics and personal care products. This strategy needs also to have a strong corporate culture based on innovation, the human resources have a strategic role, they have to recruit creative employees. We have also seen that additional services as massages have increase the sales.
They have to follow their politics about ethics and fair trade and stay oriented by the environmental friendliness. Selling at home should be proposed in numerous countries.
The employees have also to be trained in order to be innovative and creative. These elements can be reaching thanks to: The resources are necessary to invest on an advertising campaign for example, but these marketing tools can lead to an increase on sales, market share and profitability.
Gourmay they have reached very good performances in term of profits and sales. The culture has to be supportive and be oriented on differentiation and creativity.
This new market can ensure new sales and market shares, it is a new opportunity. The management has to be more profits oriented and be more aggressive in order to survive. Indeed, this alliance will permit them to shares their resources and capabilities in technology and innovation for example.
The SWOT analysis is composed by the strength, weaknesses, opportunities and threats. All these changes require strong involvement of the management and employees, The Body Shop has to be more reactive, and they have to adapt them of their environment: Have more attractive products than rivals Be more focus on customer satisfaction?
To gain market share, they should use this element and work on it in order to be recognize as a leader in the natural cosmetics industry. It they follow this strategy and tried to be totally different, the consumers will accept to paid more and will be able to identify them to the brand.
Gournay was a business man with experiences. After some mistakes due to bad choices and a lack of experience in the cosmetic industry P. People after having a nice moment want to buy the products used during this time. So we can say that cosmetics brands have: That is why they have to invest more in marketing.
They have to innovate and to adapt them to the changes. It also will be the results of a better customer satisfaction and brand awareness.
As we know, a loyal customer is cheaper than a new customer. The Body Shop is a good retailer; it has manufacturing partners in each of his four region area. In a result of this revolution, profits rose by? These elements show a very good execution of his strategy.Free Essay: Why would a company like the Body Shop want to forecast its financial statements?
Forecasting a firm's financial statements can help both.
Body Shop This Essay Body Shop and other 64,+ term papers, college essay examples and free essays are available now on killarney10mile.com Autor: review • March 19, • Essay • Words (2 Pages) • Views4/4(1). THE BODY SHOP Question killarney10mile.comy mission, philosophy and goals: overall purpose of body shop, identifying its stakeholders and influence on the company.
The PEST model in as interesting tool to understand and study all the components and trends that affect the beauty industry. This environment analysis permits us to understand the strategy of beauty brands as The Body Shop. The Body Shop (TBS) has developed stores in 60 countries with a range of over 1, products in approximately 30 years, and is the second largest cosmetic franchise in the world.
The purpose of this paper is through analysis the current market environment to establish the marketing plan of The Body Shop in Hull to help it hold the.Download