Behaviorist and cognitive approaches to consumer learning theory

In many ways, these two schools of thought on learning reflect the Greek philosophies studied in an earlier post. Cognitive modeling could be used in conjunction with both advertising and personal selling. Learning definition accessed on 15th October fmon the website.

Behavioral theories stress the importance of the environment in encouraging learning. One of the theories under this approach is hemispheral lateralization theory. Attitude change strategies Attitude change is mostly learned that even influence the personal experiences e of the consumer and the sources of gathering information and affect the speed and receptivity through which attitude of the consumers could be altered.

This theory entirely relies on the response and stimulus. We have a tendency to respond to the stimulus in terms of existing categories, rather than taking the trouble to formulate different ones.

The external or situational structures primarily provide the consumer with information which can be broken into two types of information cues discriminative stimulus cues and reinforcing stimulus cues. Importance of subcultures The culture is quite significant for the companies, because they help in satisfying the requirements of the customers.

Through social media websites communication among the organizations can also foster that could create the awareness and even improve the services of the consumers Lai and Huang Coca-Cola and a response e.

Teachers use Behaviorism when they reward or punish student behaviors. This theory splits the brain into right and left brain, the former one stores the nonverbal and pictorial information.

Covert modeling can be conducted by using advertising which allows the modeled behavior and cognitions to be easily imagined. Human beings are not born with the knowledge or skills that could be used as guidelines of how to behave for their daily life.

In response, behavioral learning theory has been used to describe low involvement cases where consumers put little thought into decision making and the cost of a "poor" decision is Rothschild and Gaidis, ; Nord and Peter, Conclusion The goal is not to lift up one approach over the other. Its Relevance to Marketing and Promotions.

Tweetfreak is also targeting the consumers on the basis of demography, psychographic, and demographic profiles that depicts the highly personalized offering of products and messages that depicts the special requirements and desires of the consumers.

Consumers are also highly influences through the direct marketing programs launched by the companies whose main aim is to target the attitudes of the consumer, because services offered through these programs convey and address the individual segment requirements and concern.

Receive assured help from our talented and expert writers! Family decision making The family decisions plays crucial role in deciding, whether youngsters should avail the services or not.

Cognitive theory occurs through the mental process in which people gathered the information in order to solve the problems Cognitive theory leads to the encoding, elaboration, and message organization that leads to the better memory. But this theory further elaborates the fact that the stimulus that produces the most satisfactory result for the respondent is learned.

Learning Theories Regarding the process of learning two distinctive schools of thought exist; behavioral learning theories and cognitive learning theories. Cognitivist agree with the influence of the environment in learning but downplay its role.

Recall that realism was about the senses just as behaviorism is about seeing a change in behavior. In this post, we will examine the first 2 questions.

Consumer learning Theories

Most human learning is cognitively mediated. These factors provide opportunities and social support and supports in developing the perception of the environment and promote the healthful forms, which helps in targeting the consumer and understanding their behavior.

Learning is an ongoing process. They view the learner as a blank slate who must be provided the experience. From this perspective, forgetting is the inability to retrieve a memory. The theory is that learning begins when a cue or stimulus from the environment is presented and the learner reacts to the stimulus with some type of response.

Classical theory suggest that when two stimuli are closely linked together that produce a specific learned result, then even in the absence of one of the stimuli the remaining one produces the same resultant behavior.

It elaborates the phenomena of information processing and how the consumer store, retain and retrieve that information. Among the attitude change strategies adopted by the company includes, alter the components of the Multiattribute model, change the beliefs of the consumer regarding the requirements of the consumer, change the basic motivational function of the consumer, resolving the conflicting attitudes, and association of the products with the events.Consumer Behavior Vinod Gupta School of Management COGNTIVE LEARNING THEORY: Cognitive theorists believe that a person’s learning is a complex mental process.

Behavioral vs Cognitive Perspectives on Learning Theories

It takes place as a result of a conscious and deliberate information processing. Behavioral vs Cognitive Perspectives on Learning Theories 8 Replies In the study of learning, there are two major perspectives that attempt to explain the components of learning.

Consumer behavior: Approaches to consumer learning. The most popular form of approaches is: learning theory, behavior theory, and cognitive theory. These approaches are quite from each other and each of the approaches has its own complexities, methods, and emphases. View Behavioral and cognitive effect on consumer behaviour from BUS at Kenyatta University.

Running head: IMPACT OF BEHAVIORAL AND COGNITIVE THEORIES OF LEARNING IN CONSUMER BEHAVIOUR Effects of. Behaviourist and cognitive approaches to consumer learning theory Essay Sample ‘Describe behaviourist and cognitive approaches to consumer learning theory and discuss the implications of these theories for marketing practice’ Learning is one of the major determinants of human behavior.

Cognitive psychology is the study of mental functions like learning, attention, memory, reasoning, conceptual development, language acquisition, perception and decision-making.

The main focus of cognitive psychology is in researching the acquisition, processing and storing of information in the mind.

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Behaviorist and cognitive approaches to consumer learning theory
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